Katie Scarlett Looby-Shi has always had a gift for influencing the way people think. For more than 15 years, she has been putting that gift to use in journalism, marketing and public relations.

As the owner of Scarlett Communications, LLC, Shi is leveraging her background in journalism and business consulting to help companies engage their customers and grow relationships. Shi served as a public relations consultant for several years before officially launching Scarlett Communications, a Dallas-based firm that specializes in public relations and marketing for medium to large-sized commercial entities. Scarlett Communications offers comprehensive public relations, crisis management, content marketing, social media and special event services. Clients include law firms, energy companies, architects, bookkeepers, interior designers, artists, psychologists, restaurant owners, realtors, marketing and business intelligence firms. The owners have been featured in local and national news outlets.

Shi has held marketing, communications, and technology leadership roles in Texas, Colorado and Michigan. At the University of Colorado’s Global Energy Management Program, she organized and promoted monthly speaker series events with C-level executives. She led a course to Washington D.C. to meet with industry thought leaders, organized quarterly site tours to energy facilities and gave presentations at advisory council meetings. She also started a blog titled “GEM’s Gems” to highlight the achievements of students, alumni, faculty and advisory counsel members in the energy sector.

She previously worked as a newspaper editor, reporter and television producer in Michigan and Colorado. She holds a Masters of Business Administration degree from CU Denver where she served as President of the MBA Student Organization. She also has a Bachelor of Arts in Journalism degree from Michigan State University. Shi currently serves as an officer on several nonprofit boards, including a local chapter of her alma mater, Michigan State University and Green Careers Dallas. She is a member of the Public Relations Society of America and Junior League Dallas.

She can be reached by email at katie@scarlettcommunications.com.


Marcy is a media relations strategist and content creator with experience in government, non-profit, and agency settings. She specializes in internal/external, digital, and crisis communications, most recently serving as Communications Director at Jolt Action, where she was managed civic engagement for the organization’s media relations, reputation, and strategic efforts, and created advocacy campaigns in the areas of immigrant rights, climate justice, healthcare reform, and student debt relief. Previously, Marcy worked for the NYC Office of the Mayor, where she managed press and media relations for 11 City agencies and programs, and also served as the Director of Public Information for the City’s Finance Department. Earlier in her career, Marcy gained agency and editorial experience, supporting clients across the technology, financial services, and beverage sectors at FleishmanHillard, and working as a reporter and broadcast producer.

She holds a B.S. in Journalism with a Minor in Religion and Concentration in Sociology, from Northwestern University, Medill School of Journalism.


Sonny Shi is a seasoned business professional with 15+ years of risk management and credit analysis experience in the financial sector. Recognized for demonstrating a natural aptitude for defining risk management strategies and protocols, as well as for delivering effective leadership to internal teams and overseeing key assets, he has a verifiable history of contributing directly to company success throughout his career.

Colleagues describe him as a driven, down-to-earth, financial and leadership expert who can be relied on to offer superior solutions that deliver profitable results on time and exceed expectations.

Apart from being an executive of Scarlett Communications, Sonny also manages a team of credit analysts for a local Dallas commercial bank. He holds a Masters of Business Administration degree from CU Denver and a Bachelor of Science and Master degree from Duke University.


Julia Dinauer is a senior at Wayne State University in Detroit, MI, where she is pursuing a degree in Public Relations and a minor in Photography. Her interest in PR began in her second year of college when she had the opportunity to study abroad in Panama. She learned about sustainability, adapting to new environments, and how to communicate with students and professionals in a foreign language. Inspired by the technology, media, and culture of Panama, Julia began her PR journey.

Julia’s previous travel experiences strengthened her social and communication skills, enhanced her tolerance for uncertainty, and allowed her to experience new cultures and perspectives.

Julia has experience with various social media platforms and creating photo and video content for her hometown, Bay City, MI.

She is currently a Dean’s Delegate at Wayne State and a member of the Public Relations Student Society of America. After earning her bachelor’s, Julia hopes to further her education and earn a Master of Arts in Communication.